Marketing
•Lying with Words
–AOL Cancellation Policy
•“You will not be charged your first
monthly fee unless you don’t cancel
within the first 30 days.”
•Lying with Images
–Spring Water Scenes
•Over 25% of bottled water is tap water
–Products digitally inserted on TV shows
•Lying with Numbers
–University of South Florida, 1995:
•Raised average SAT scores by not counting bottom 6% of students